Atiqa and Justin launched Sitaarah in 2020.
Sitaarah products are ethical, organic and natural. We believe they are good for you – for your skin, your body, your mind and your soul. They are made with kindness, which opens up happiness.
Atiqa has decades of experience working in the spa and skincare industry, of running a company and formulating gorgeous products and treatments.
Justin’s background is in documentary film making, with a particular emphasis on human rights.
We wanted to launch a brand together that reflected our personalities and our British, South Asian and Scandinavian heritage – all underpinned by a commitment to truth and honesty in everything we do.
Sitaarah came out of adversity, at a time when we had suffered at the hands of unscrupulous people. But it was a time when we also received a great deal of love, kindness and support. This gave us hope, and Sitaarah became the light at the end of the tunnel, enabling us to create happiness for ourselves that would then create happiness for others through beautiful products.
This is why we chose the name Sitaarah, which means a star.